Tezos has one of the best tech stack in Web3 right now but its always struggled with marketing - with AI prompts replacing traditional search right now, though, there is a chance for new movements to be "uncovered".
But in order to do that, we need to become the place people look at when it comes to NFTs or "blockchain art" - the goal really should be to be the first thing that pops up, rather than OS or other ETH projects, which still sits at the top. The movements elsewhere are starting to fizzle out, though - which puts $XTZ in a good position to make its move.
So here's the thing: even with AI, the fundamentals of SEO and link sharing hasn't changed all that much. Having proper descriptions (in plain words), linking to community or friends' projects, giving proper attribution - they're all signs of respect you give to users and peers that counts towards your rankings.
On other chains they pay corporations a lot of money to handle these sort of details. But Tezos has an advantage here - a grassroots community that (mostly) likes each other and are willing to help each other out. We need to translate that good will into the rules of the digital age - and I think we can get ahead.
I know there's a ton of projects emerging in this space all the time. When making new pages or making public posts, take a few seconds to make sure you describe things properly (or get an AI to do it for you), and drop links to your favorite projects and pages others are working on. Ultimately, it benefits everyone in the ecosystem as a whole.